COMMUNICATE MAGAZINE

In the aftermath of the Arab Spring, we see if anyone can predict what comes next for the industry

The year 2011 has been a rollercoaster ride for the Middle East. The speed at which things have changed in the past few months and the ups and downs in the markets have shaken the region.

The political uprisings in countries such as Tunisia, Egypt, Syria, Bahrain, Yemen and Libya, plus the domino effect of toppling governments since December 2010, have not only had an impact on the regional advertising industry, but also the global ad scene.

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