COMMUNICATE MAGAZINE

The future of advertising will be mobile, get used to it

It is in your hand when you’re walking across the street. It is on your desk when you are typing an email to a client. It’s on your bedside table (if not bed) when you’re sleeping. A mobile phone is a constant companion. And with Web and social media access available, it has pronounced connectivity and engagement.

People send that urgent email to a client while walking to their car, write on their friend’s Facebook wall while picking up coffee from Starbucks, post a picture of their new haircut from the salon, or tweet about how “awful” a movie is just 20 minutes into the film.

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