COMMUNICATE MAGAZINE

When even pirated games are being modified to better serve a Saudi audience, you know it’s time to take the media seriously

Long ago games used to be only a form of entertainment. Children would huddle around board games like Monopoly and Ludo and spend hours competing with each other. There was no concept of a banner ad popping out of the game or an interactive video trying to attract your attention. But games these days have managed to become a major platform for advertising.

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